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Momentum Stocks in Focus: E*TRADE Financial Corporation (ETFC), QVC Group (QVCA), The Southern Company (SO)

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E*TRADE Financial Corporation (ETFC) continued its upward trend with the stock climbing 1.99% or $0.72 to close the day at $36.88 on light trading volume of 2.56M shares, compared to its three month average trading volume of 3.12M. The New York New York 10020 based company has been outperforming the investment brokerage – national group over the past 52 weeks, with the stock gaining 68.71%, compared to the industry which has advanced 66.62% over the same period. With RSI of 56.04, the stock should still continue to rise and get closer to its one year target estimate of $42.82, making it a hold for now.

E*TRADE Financial Corporation, a financial services company, provides brokerage and related products and services primarily to individual retail investors under the E*TRADE Financial brand name. It operates through two segments, Trading and Investing, and Balance Sheet Management. The Trading and Investing segment offers retail brokerage products and services, investor-focused banking products, and corporate services. The Balance Sheet Management segment manages asset allocation; loans previously originated by the company or purchased from third parties; deposits and customer payables; and credit, liquidity, and interest rate risk. The company provides its services to customers through digital platforms; and a network of customer service representatives and financial consultants through phone, email, and online at two branches, as well as in person through 30 branches across the United States. E*TRADE Financial Corporation was incorporated in 1982 and is headquartered in New York, New York.

QVC Group (QVCA) grew with the stock adding 0.95% or $0.18 to close at $19.21 on light trading volume of 1.52M compared its three months average trading volume of 2.79M. The Englewood Colorado 80112 based company operating under the Catalog & Mail Order Houses industry has been trending down for the last 52 weeks, with the shares price now -20.75% down for the period and down by -3.85% so far this year. With price target of $30 and a 7.44% rebound from 52-week low, QVC Group has plenty of upside potential, making it a hold with a view buy.

QVC Group markets and sells a range of consumer products primarily through live merchandise-focused televised shopping programs, Internet, and mobile applications. The company’s Websites offers home, beauty, jewelry, accessories, and electronic products. It also operates as an online retailer of women’s, children’s, and men’s apparel, and children’s merchandise; and kitchen accessories and home décor products, as well as retails products through catalogs, and brick-and-mortar stores. In addition, the company distributes home and apparel lifestyle products under various brands, including Ballard Design, Frontgate, Garnet Hill, Grandin Road, Improvements, Chasing Fireflies, and Travelsmith. Its programming distributed products to approximately 317 million homes in the United States, Japan, Germany, Austria, the United Kingdom, Ireland, Italy, and China. The company was formerly known as Liberty Interactive Group. QVC Group is based in Englewood, Colorado. QVC Group is a subsidiary of Liberty Interactive Corporation.

The Southern Company (SO) failed to extend gains with the stock declining -1.28% or $-0.63 to close the day at $48.59 on higher than average trading volume of 5.32M shares, compared to its three month average trading volume of 4.51M. The Atlanta Georgia 30308 based company has been outperforming the electric utilities companies by 2.8101% for last three months and its recent gains have offset losses to -1.22% YTD, versus the electric utilities industry which is up 1.73% for the same period. The RSI of 46.76 indicates the stock is neither overvalued nor undervalued at the current levels, hold for now.

The Southern Company, together with its subsidiaries, engages in the generation, transmission, and distribution of electricity through coal, nuclear, oil and gas, and hydro resources in the states of Alabama, Georgia, Florida, and Mississippi. The company also constructs, acquires, owns, and manages generation assets, including renewable energy projects. As of December 31, 2015, it operated 33 hydroelectric generating stations, 31 fossil fuel generating stations, 3 nuclear generating stations, 13 combined cycle/cogeneration stations, 16 solar facilities, 1 wind facility, 1 biomass facility, and 1 landfill gas facility. The company also provides digital wireless communications services with various communication options, including push to talk, cellular service, text messaging, wireless Internet access, and wireless data; and wholesale fiber optic solutions to telecommunication providers in the Southeast. The Southern Company was founded in 1945 and is headquartered in Atlanta, Georgia.


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